Wanted: Pop-culture Publicity

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I might not have quite the same rock star clout as Bono, but I'm still hoping to raise awareness about pedestrian safety and here's one big reason why: the World Health Organization estimates that in 2002 about 130,000 children between the ages of 5 and 14 were killed in roadway crashes. By conservative estimates roughly 52,000 of these fatalities were pedestrians. To put it in another way, twice as many as kids died crossing the street as starved to death.

Funny how I haven't seen any infomercials encouraging me to support a sidewalk in Nigeria for just a dollar a day.

Worse than that? In its most recent status report on road safety WHO predicts that roadway crashes will overtake HIV/AIDS as one of the leading causes of death worldwide. If current trends continue half of the fatalities will be what WHO terms "vulnerable users," aka motorcyle riders, cyclists, and pedestrians--but that little statistic masks the fact that in low- and middle-income countries vulnerable users generally die at much, much higher rates.

So here we have what is clearly one of the world's biggest public health problems, a problem that is only expected to get worse over the next few decades, a problem that disproportionately affects children, the elderly, and the poor, and...silence.

This is partially because the people hurt or killed in pedestrian crashes just aren't the ones that get a lot of face time with policymakers. Much of the world--including pedestrians themselves--holds the attitude that people on foot are second-class citizens who don't deserve the same rights and attention as people who can afford a car. (One study of pedestrian crashes in Mexico City found that while drivers blamed pedestrians or "circumstances outside their control" for crashes, pedestrians blamed themselves).

Perhaps a well-timed documentary from Mr. Gore is in line?